Just got the latest issue of Lighting & Sound America in the mail today. Imagine my shock when one of the cover articles is the bazillionth story in the last few months about the Coachella festival.
I’ll say it clearly, on the chance that any of the powers-that-be at any of the trade mags are actually seeing this. I’m pretty sure I’m not the only one who’s sick and tired of reading the same basic article about the same damned festival in every magazine in the industry; let alone when the same magazine does more than one article on it. And I’m pretty sure there were at least a couple articles on this festival in the mags last year, too. Enough already!
I can sum it up in two easy points:
1) Really, the vast majority of us don’t give that much of a crap about Coachella. One article on the challenges of a huge festival, cool. Six to ten, not so much. Time to move on!
2)What the hell happened to magazines having unique content?! More and more the trade pubs, both sound specific, sound and lighting, and general theatre design all blur together so that I have to stop and dig through to find the previous similar article in magazine A to stop from wondering why I think I’ve read magazine B (that just came in the mail!) before. What’s with all the homogenous crap y’all keep serving us? I feel like I’m back in high school, with hamburgers one day, then half the leftover meat ground up into meat sauce the next day and the remainder made into meatloaf the day after that. Yech! If you want to keep readers interested, and thus have good audiences for your advertisers, BE UNIQUE IN YOUR CONTENT!
While I’m at it, enough with the Color Kinetics/Super Vision patent crap. Let me know when it’s done; till then, I don’t want to see the bickering and accusations flying back and forth. Yes, it’s important. No, I don’t need to see it every month in every magazine. It gets old. Fast.
–Andy, who is damn tired after a couple long days adjusting to the commute from Central NJ to NYC (yup, I’m staying local for a while, working on doing the Local 1 thing…)